Wholesale
At Equator, we roast coffee to order for partners of all sizes—from major food service operators to boutique dining establishments and hospitality venues. Our journey began by supplying coffee to fine dining restaurants, bakeries, cafes, and hotels, and we've proudly maintained those close relationships for over 20 years.
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Why Partner with Equator
We partner with each client to understand their unique coffee needs, develop a tailored execution plan, and provide ongoing support to ensure every guest's experience reflects the highest quality in every cup.
While accolades like National Small Business of the Year (2016), Certified B Corp (2011), Roast's Macro Roaster of the Year (2010), and many more speak to our caliber, Equator's high touch support and engagement with customers is the true cornerstone of our partnerships.
Whether you're a small bakery serving freshly brewed coffee, a high-volume cafe crafting beautiful lattes, or a hotel dedicated to offering an unforgettable experience, we're here to support you every step of the way.
Our wholesale program is built on three core pillars:
Exceptional coffee
Roasted to Order: Our coffee is sourced with intention and roasted fresh at our Northern California facility to ensure peak flavor and quality.
Industry-Leading Expertise: With over three decades of experience, we uphold the highest food safety and quality standards—our facility is CCOF Organic Certified and ASI cGMP food safety compliant.
Built on Long-Term Relationships: We've been traveling to the farmer's gate since 1997, sourcing coffee through direct, lasting partnerships. Today, we work with over 50 producers and co-ops across 20 countries—nearly half of whom we've partnered with for 5 years or more.
Sustainable & Ethical Supply Chains:
- First Fair Trade Certified coffee roaster in California (1999)
- First B Corp Certified coffee roaster in California (2011)
- Pioneers of Regenerative Organic Certified® (ROC®) coffee (2022, brought to market the first annual harvest of ROC® coffee ever commercially available)
- Roasting on energy-efficient Loring Roasters, reducing our carbon footprint without compromising quality
Learn more about our commitment to social and environmental responsibility in our latest annual Impact Report
Comprehensive support
Training & Education: Hands-on barista training, brewing techniques, and ongoing quality assurance to give your team the skills and knowledge they need to serve consistently excellent coffee.
Equipment Consultation: Tailored equipment solutions, installation, and maintenance support to match your business needs.
Menu Development: Customizable coffee programs designed to align with your brand and elevate your guest experience. Our team helps fine-tune every aspect of your menu—ensuring that every cup served meets the highest standards.
Brand Assets: For businesses that want to showcase their commitment to quality coffee, our Proudly Serving Equator Coffees program offers a variety of collateral including:
- Branded signage and in-store displays
- Equator-branded merchandise
- Access to marketing materials to tell your coffee story
Scalable solutions
Multi-Location & High-Volume Capabilities: Whether you operate a single cafe or a regional chain, we have the capacity and expertise to scale with you.
Strategic Partnerships: We collaborate with industry leaders in hospitality, retail, and corporate settings to create standout coffee experiences.
Who We Serve
From boutique cafes to national brands, our partners span diverse industries. Here's how we help them elevate their coffee offerings:
Restaurants, Bakeries & Cafes
In addition to our partnerships with fine dining restaurants like The French Laundry and Bouchon Bakery, we proudly serve local San Francisco favorites like Rustic Bakery, Johnny Doughnuts, and La Boulangerie—helping them dial in their menus, train their baristas, and source the perfect coffee for their guests.
Grocery & Retail
In addition to growing with national natural retailers like Whole Foods Market and Sprouts, we help Erewhon, Nugget Markets, and other specialty retailers develop coffee bar and packaged, branded and private-label coffee programs that resonate with their customers.
Colleges & Universities
We partner with colleges and universities such as USC, Northeastern University, and Boston University to develop high-quality, on-trend coffee programs that cater to students, faculty, and campus visitors. From branded cafe experiences to high volume catering, we help ensure every cup meets the demands of a fast-paced, high-volume environment.
Business & Industry
We work closely with corporate campuses and third-party foodservice providers to bring thoughtful, flexible office coffee solutions to workplaces including Google, Amazon, and Microsoft. We provide the tools, knowledge, and support that teams need to deliver exceptional coffee while building a sense of community and care in the workplace.
Airports & High-Traffic Retail
We ensure that travelers and busy customers have access to exceptional coffee on the go, working closely with partners at San Francisco International Airport, Oakland International Airport, and Boston Logan Airport to implement fast, high-quality coffee service, including barista training, efficient workflow design, and packaged coffee for retail.
Hotels & Resorts
We help hotels and resorts elevate their coffee offerings to match the high expectations of their guests. Our partners range from large properties such as Hyatt SOMA, InterContinental San Francisco, and W Hotels, to boutique and luxury establishments like The Ranch at Laguna Beach, Meadowood Napa Valley, and Four Seasons Jackson Hole.
Partner Spotlight
Thomas Keller Restaurant Group
The Thomas Keller Restaurant Group (home to iconic establishments like The French Laundry, Per Se, Bouchon, Bar Bouchon, Bouchon Bakery, and Ad Hoc) approached Equator Coffees back in 1999 to create a coffee program that reflected the precision and excellence of a Michelin-starred dining experience. We developed The French Laundry Blend, trained staff on precise brewing techniques, and 25 years later we continue to provide ongoing quality support, making exceptional coffee an integral part of their world-renowned restaurants.
Northeastern University
At Northeastern University, we've brought the same high-quality approach to both the Snell Library Cafe and Mills College's Tea Shop, a cafe market-style destination. Through strategic menu consultation, seasonal beverage innovation, and hands-on training, we help each location deliver a dynamic, specialty coffee program that enhances campus life and connects with the evolving tastes of students, faculty, and guests.
University of Southern California
Equator Coffees partnered with the University of Southern California (USC) and campus dining to transform the Popovich Cafe at the Marshall School of Business into a Proudly Serving Equator Coffees location—complete with tailored equipment solutions, customized menu development, and branded support to elevate the on-campus coffee experience. Following strong engagement, the program expanded to include Literatea Cafe and Moreton Fig Cafe.
Nugget Markets
Nugget Markets partnered with Equator to bring a specialty coffee experience to their in-store cafes—one that matches the high expectations of their shopper. Together, we've developed a Proudly Serving program, launched a Fresh to Market private label bag program, and ensured consistent product availability across their stores. What started with a shared commitment to quality has grown into a long-term partnership spanning more than a dozen locations.
Tastes on the Fly
Tastes on the Fly, the award-winning airport restaurateur behind Napa Farms Market, partnered with Equator Coffees to bring a high-quality specialty coffee experience to travelers at San Francisco International Airport (SFO). Together, we created a coffee program that meets the unique demands of airport service—balancing efficiency with excellence. With barista training, operational support, and retail-ready packaged coffee, Equator now plays a key role in airport offerings at both SFO and Boston Logan, including Berkshire Farms Market and other premium travel hubs.